Paul Horsman, Writer
First and foremost, I write.
It's how I best express my ideas and is the key motivation behind my coffee consumption.
It's allowed me to work on several nifty projects too. So, whether it's brand or business, I can adapt my style and tone to help connect with the right audience.
I also like to familarise myself with the product, keep up to speed with digital trends and be across the creative process. That way I can be sure that I'm far more than just a writer with a caffeine addiction.